Oink, oink my good manā€¦

I try to stay away from politics in this particular blog and focus on business instead, but one cannot help to take notice of the ā€œswine fluā€ outbreak. The news is every where along with the warnings and the seemingly constant social reminders in the form of hand sanitizers or face masks. MoreĀ  appropriately for this publication, is the scary ties to business that swine flu holds, but more on that in a bit.

First, a quick recap on swine flu. Swine flu (for those few of you who have not been bombarded by the hype of the situation) is a form of influenza called H1N1 by medical professionals and scientists. As the outbreak caps over 800 official cases today and slowly lunges towards a pandemic, there is some sense of panic. This is for good reason because this particular virus is a new hybrid virus formed by two variants of swine flu, one of avian flu, and one of human flu origins. In short, this is a virus weā€™ve never seen before. The result of virus breeding and Darwinism at its scariest. H1N1 refers to the underlying composition of proteins that somewhat uniquely identify both the manner in which the virus spreads and the core components of which it is formed.

While the rest of worldā€™s population scatters themselves into self imposed quarantines resorting to social distancing and face masks to try to control something well beyond any one personā€™s own ability to control; I must pause the panic on a the note of a major component of the story that is being overlooked by many.

Wired early this week pointed out that doctors had scientifically isolated the genetic materials that directly link this swine flu to a previous outbreak that occured back in 1998 in the South US. This 1998 outbreak was limited in scope and quickly contained as it did not have the capability to spread pig to human (unlike H1N1). The root cause of the outbreak was at that time determined to be industrial agricultural pig compounds within the US and Mexico. Those corporate farming compounds used methods of animal production that are still in use today. Those methods center around high concentrations of stationary animals confined to stalls, forced fed, and in many instances poorly sanitized due to the scope and nature of the facilitiesā€™ capability to support such a large population of animals. In this instance, it was concluded the outbreak was caused by the pigs constant exposure to fecal matter and the overall sub-standard living conditions the pigs were confined within that literally became a Garden of Eden of sorts for the various viruses and bacteria that cause such outbreaks.

Now Iā€™m not going down some liberal bleeding heart avenue here, but the parallel can be seen today where the first victim (aptly named ā€œPatient Zeroā€) of H1N1 and every patient since then, have all had infections with trace genes that show this current virus is a direct descendant from the 1998 H3N2 swine influenza. That fact alone shows there is a real direct link between H3N2 and H1N1 that cannot be ignored. Notably, H3N2 also was capable of quick mutation and gene swapping with other strains of influenza in the host bodyā€™s blood stream. This remarkable capability stunned investigators at the time who expressed high concern that if left unattended this virus could reemerge within the decade even more mutated and less capable of isolation. Further H1N1 Patient Zero (a five year old boy) just happens to live down the road in a small Mexican village from several major pig farms owned by US corporations and operated in similar manners to the facilities described above.

The owners (Smithfield Foods Corporation) have denied any link and noted they have tested their flock, but regardless of whether the existing pigs have the flu or not one can only deduce how a mutated virus would make its way across an isolated region with no know previous H1N1 or H3N2 cases to the local populace via water, dirt, or just good old wind. Ultimately, that same local populace would spread it to the surrounding areas population who in turn would spread it to tourists and so forth.

Rolling Stone has an article on Smithfield Foods and how one they are one of the biggest polluters in the world. They describe how Smithfield runs their operations. Needless to say, you may not want to eat any ham or bacon before glancing over the article, but I do highly recommend it. The article is from December 2006 and again the warning signs are nothing short of shocking in retrospective.

Now Iā€™m not saying every corporation is run like this or that we need to have some of wild witch hunt on industrial manufactures because Iā€™ll also note that if we hadnā€™t driven these operations out of the US with excessive taxes that maybe we could have done a better job of regulating theĀ  industry as whole.

What I am saying is that the world as a whole has to wake up and focus on how our daily activities impact those around us. While we may have not been able to prevent the flu (pigs will get the flu just like the rest of us) being more proactive on daily operations safety and awareness is nothing short of life saving. As an operations manager myself Iā€™m at a loss to explain this, but I can only hope that going forward the meat production industry will try to address these concerns directly instead of pointing fingers and shrugging shoulders.

In a global nation there is no longer the ability to hide our garbage in somebody elseā€™s backyard. Especially when that same backyard happens to also be one of the biggest tourist destinations in the world. That secret will quickly become one that is unable to be contained because after allā€“ unlike Ops managers, viruses donā€™t take orders from CEOs and have a tendency to just do whatever the heck they want to.

Originally published at http://digitalflood.wordpress.com on 3/3/09
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Paranormal Activity (The Movie)

Paranomal Activity - The MovieIn the grand world of entertainment there have been many attempts at using the web to launch a product. Some have been spectacularly successfully and some have been even more spectacularly horrible. Either way, the web is more and more becoming an important (if not cheap) way to launch marketing campaigns for any media release– this especially holds true for films where the web was seemingly made to host interactive trailers, pictures, and aggregate news on the release.

Years back you may recall the “Blair Witch Project“, which appeared in Cannes to much critical acclaim. The film appeared in 1999 at Cannes and was given little fanfare besides a small lightly built web site featuring clips, stories, and folklore surrounding the movie’s back story. For many (admittedly myself included) on first watch of the “leaked” film from a movie site. the film seemed very real. It was shot unlike any other film in a very long time using hand held camcorders, quick cuts, and little to no special effects. This intensified the overall feeling and lent credibility to the film’s believability. By the time the film made it to major release and we’d all had a chance to watch it a few more times there were some things in the film that clearly spelled out it was both acted, as well as, scripted; but nevertheless it was a highly successful way to launch a film.

Ten years later a new film hopes to recapture that “Blair Witch Project” feel using both the web and that same recorded live with a camcorder feel. The film is “Paranormal Activity“. The spin this time is we do know out the door it’s both acted and scripted. Instead the web site is used as a campaign launch to show localized movie theaters where demand for the film exists. You can go to the site and show your support by “demanding” the film in your zip code. Each zip code affiliates with a bigger release zone (for example my area collates with “metro-NYC”) and using those metrics the film makers plan to show the release outlets where the film should be released beyond the initial and already launch “limited” release. It’s a great idea and it appears to be working well in their favor. Better yet– voting requires an email address so you know that the marketing team will have a field day with actually knowing who to spend their advertising dollars on, as well as, being able to directly notify the viewers when the film is out in a given area.

It goes to show you that even an old concept can be revamped to meet new ends and that as the web continues to evolve it not only can live in harmony with traditional media, but augment the ability for actual investment to be put behind those releases. I personally like that idea and applaud the marketing team behind it for their efforts.

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Test Drives

2010 Ford Taurs SHOIt’s been a rather interesting weekend. Went out with a few friends last night to GW’s in Chester, NY and got to drink a few nice cold pints of Guinness. It’s been 250 years since Sir Arthur Guinness founded the brewery in St. James Gate; which is in the city of Dublin in Ireland and brewed his first stout that would eventually evolve into the drink we consume today. To mark the anniversary of this momentous occasion we drank a few pints, told a few stories, and debated about music. Due to health reasons, I have restrict my alcohol drinking amount and that added a bit of extra air to the event. I feel that you always enjoy a good beer more when you consume it in moderation. This being a good example of why I feel that way. We ended the night appropriately enough with the infamous Chickenette sandwich at the Monroe Diner in Monroe, NY. A good time was had by all needless to say.

Skow and I managed to skip over to Washingtonville, NY and catch the Casket Architects as well during the course of the night. They were playing as the opening act for another band’s record release party. As usual, they were absolutely amazing live. We made sure to pick up their new album “Future Wounds”.

Today the local Ford dealer, Leo Kaytes, participated in the Ford Education Donation program call “Drive 4UR School” where you get a chance to test drive a Ford vehicle. Every test drive netted a $20 donation to the local school system in Warwick, NY from Ford and helps support the sports program. It’s a worthy cause (have to support the youth and help keep those kids fit) and how you can you go wrong with getting a chance to drive a Ford of your choice? I choose the brand new 2010 Ford Taurus SHO. Over 350bhp flows from a 3.5 liter direct injection dual turbo v6 engine to 19″ tires driven with AWD. The power delivery is smooth (I easily nailed 50 mph in about 4 seconds) though a six speed automatic. The roar of the engine is meaty and reminded me of my 2006 v6 Mustang on steroids in engine note. I was overall very impressed. So five minutes of incredible driving fun in a car that isn’t even available for sale yet, $20 to the school, and a win-win for everybody.

I also stopped by to watch my oldest daughter’s soccer game this afternoon along with my wife and youngest daughter, as well as, M’Weezy. She got to play goalie for the first time and made two nice saves. Her team lost 3-0, but overall they did pretty good (they won last week 2-0). The other team was a bit older and more seasoned. This is my daughter’s first year playing soccer and only her second game so she’s still a bit green, but she is learning fast. I noticed her defense skills were getting better and she actually played the whole game end to end without any rest (God knows I wouldn’t last 60 minutes). We’re all really proud of her in my family and I think it’s great she’s trying something new. She seems to really enjoy the game and is having a good time (which is the most important thing of all).

My youngest daughter has randomly (and seemingly out of nowhere) started saying the phrase “I’m nuts”. She must have picked it up on Noggin (she really watches nothing else). Nevertheless it was slightly funny to randomly hear her blurt it out without warning.

My wife, youngest daughter, and myself joined Skow, DJ SlipK, Aeryn Heather, and another friend at Cheryl’s Fried Fish and Soul Food in Middletown, NY. This was my first time up there, but Skow and SlipK have been raving about it for months. We were not disappointed. I had smothered pork chops, beans & rice, and potato salad. My wife had fried pork chops, mac & cheese, and beans & rice. My youngest daughter had the mac & cheese. The side orders filled a whole plate. Our pork chops were both huge. The food overall was amazing. The mac & cheese is the best I’ve had since my Mom’s homemade take on it. Outstanding. Definitely recommend it if you’re ever in the area.

M’Weezy stopped in today. We briefly talked about Pirate Radio. We’ll be lining up recording soon and starting to hash out a guest list. What’s holding us up is my orthopedist visit tomorrow. I want to know roughly how my schedule is going to look for surgery before I line a bunch of things up. Once I understand that time line I can start working on staging production around my downtime.

And that was my mundane, but very satisfying weekend in a nut shell.

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Flashbacks & Flash Forwards

With over 189 news posts in the blog even I am amazed at how much stuff I was able to dig up. For those of you who haven’t followed my written posts before, I have never until this point kept a record of what I’ve written past five posts. With that in mind, this is the first time that the majority of df.com’s major blogs have ever been collected into one unified chronological piece of written work much less one that spans ten years. The latest trove of entries comes from my old work computer where I found the original 1999 web site with several gems. They all revolve me arguing with basically everyone in site. How I ever had any friends is beyond me– looking back it seemed I was constantly arguing with someone at any given point during the course of that year.

There’s been a lot of reflection during my travels collecting my own history. It’s amazing how much we both forget over time and more so how much we choose to forget even when we could recall. There is definitely a sense of history here and I almost feel like I’ve just collected my memoirs after two terms as the President of the US. I have to reflect on my short failings and my victories– something that is sometimes wonderful and other times painful to do. In the grand scheme of history mine is, but a small part of humanity’s overall course of time. I can say though the times have changed me in some way much about me is still the same. In many more ways I just finally have clarity of mind that for whatever reason I never possessed before.

The tenth anniversary was supposed to be about amassing the history of this grand project we call df.com, but in many ways it became my own personal journey of recalling who I am and where I come from. In the end, I feel exonerated to know that I have matured in many ways, but am a lot more easy going in so many important other aspects of self. Is that part of growing? Who knows. I leave the psychoanalysis to the pros. I’m just happy to have been able to take the ride and survive it all, as well as, to have the family and life I have now. I have been reminded these past few weeks of how truly blessed I am in oh so many ways whether it be my daughters, my wife, my mom, or my siblings. Not to mention all my friends and acquaintances.

On another note, I did get my MRI this past Monday (9/21) and the results were delivered to my orthopedist yesterday. With no emergency phone call coming in it appears all is good thus far. I will know definitely more this Monday (9/28) once I visit the orthopedist to discuss the results. I do think I’ll need at least minor surgery; but my hopes are high for a quick recovery. My arm is out of the sling and though I cannot bear any real weight with it– it does work and I can type. All in all, that’s all I can ask for considering the situation.

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Milestone dfv11RC2

The site is pretty much finalized and with that I’d like to announce we’re at version 11 release class 2. Minor changes will occur herein to the actual web site framework with most changes being either content updates or additions, but overall development is final.

Last night we opened up comments on the Music and Visual Artwork pages. That takes care of the ability to comment throughout the site. I’m thrilled to be able to offer you the viewer a more interactive experience.

Along those lines we’ll be shifting gears over the next week or so. I’ve built a new Facebook Group profile that you’re welcome to add if you so happen to be on that social networking site. It features full integration with updates from this site so if you’re lazy like me and would rather login there to check both what’s going on there, as well as, see the latest df.com news from here you most certainly can do that.

We’re going to be doing more along the line of turning up social networking profiles and integrating them back to the main news/content on df.com over the next few days including MySpace, Pure Volume, and Twitter. More on that work will be posted as it happens. That should all be rather exciting. If you have a social network site you think we should join let us know and we’ll put it into consideration for future integration plans.

I also added the “Cliff Notes” for each df Pirate Radio season that used to be on the old site. That completes all the old Pirate Radio content and df.com content being integrated into this new site. We’ll see if we can dig up more of the classic df.com news posts, but for now the collection is pretty complete and includes everything that was on version 5-10 previously.

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